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All of the below brands are owned by Dynamic Image Ltd which was founded in November 2002. Today the company is the market leader in the provision of specialist online digital & mobile trade services and networking trade events to the promotional merchandise industry.
The founding team had over 100 years’ experience as major distributors in the promotional merchandise industry before moving to become a ‘Trade Hub’ providing services and connections to both distributors and suppliers within the industry. The team knows what corporate end user customers expect from promotional merchandise & this is reflected in all of the services that we deliver.
The company’s founder & executive chairman David Long DMS, DipM, had his early management career in the blue-chip corporate arena. He joined Dowlis Group as managing director in 1990 and led the team to grow the company from £2.4m to £12.5m turnover over 12 years, firmly establishing the company as the largest independent promotional merchandise distributor in the UK. He was also chairman of Promota for a number of years, during which time the membership grew to its peak of 1000 trade company members, the organisations name was changed from BAGDA to Promota, The Promota Show was established as the industry’s leading trade event, and a new competing show was successfully defeated by the unification of the members. In 2007, Promota presented David with the ‘Roger Saunders Award’ for outstanding services to the industry. In 2011 David was presented the Hampshire Life Recognition Award for his community services.
Alistair Mylchreest (CEO) joined the industry in 2006. Alistair had a background in senior management within the banking industry, & was responsible for the launch of new initiatives including Sourcing Planet, Sourcing Directory, Promotional Directory, SC Events and Promotional Office. He passionately leads our team of dedicated, knowledgeable & friendly industry professionals to continually greater heights.
Sourcing City has become renowned for innovation, and were the first to launch an online trade sourcing service in Europe, launched the world’s first trade sourcing App and created the industry’s first appointment based national VIP networking event in SC Marketplace. The company were also founder members of the PromoAlliance alongside ASI & PSI, the leading trade organisations in the USA & Germany.
Based at The Hub in Farnborough, Sourcing City has many faces known throughout the trade, & prides itself on setting standards for customer service, integrity & innovation.
Our Brands and Services
Sourcing City provide a suite of specialist services within the Promotional Merchandise Marketplace. Each service is specifically designed to grow & enhance the business of our trade distributor & supplier customer companies.
Sourcing City was launched in September 2004 & was Europe’s first online ‘Promotional Merchandise Sourcing Service’. Today the company is the clear UK market leader in online trade sourcing & lead generation services. Over recent years Sourcing City has created numerous innovative services, all of which were specifically designed to assist trade distributors & suppliers to grow their business. Sourcing City’s distributor customers collectively represent around 50% (£450m) of the entire UK promotional merchandise market spend.
Every major UK supplier features their full ranges in Sourcing City, together with suppliers from Europe, & indeed worldwide. The Sourcing City product database contains in the region of 100,000 individual promotional products from over 2500 suppliers worldwide, with the site generating in excess of 125,000 ‘Click Through Enquires’ per month for our supplier partners.
In addition, Sourcing City is also committed to informing the market with industry news & statistics, such as, market size, buying behaviour, product analysis & trends. The company carries out regular seminars & market studies which for the first time bring quantative data to the market place. The market studies are published to the promotional merchandise market in partnership with the BPMA.
Sourcing Directory is a low cost entry level version of Sourcing City. Trade distributor companies can subscribe for access to Sourcing Directory, where you can then source suppliers by Product Groups. Sourcing Directory is powered by the Sourcing City Product Database.
Sourcing Sid Hotline
Sourcing Sid Hotline is designed for trade distributor companies to be able to have occasional access to the information in Sourcing City. Trade distributor companies can call the premium rate Sourcing Sid Hotline where one of our team will provide information on products and suppliers contained within the Sourcing City Database.
Sourcing Sid Hotline: 0904 518 5005
Calls to this number cost £1.53 per minute from a BT landline, all other networks may vary.
Sourcing City Skin+
Sourcing City Skin Sites provide trade distributor companies with a bespoke branded skin site using your logo, colour palette and font. The site provides your customers the ability to find their own creative product ideas, or to view products with you to generate enquiries for you. A skin site can either replace your existing site or link from your existing site. Sourcing City Skin Sites provide natural web optimisation & are powered by the Sourcing City Product Database which contains in excess of 100,000 products.
Sourcing City Web Connector
Sourcing City Web Connector is a feed of the Sourcing City Product Database to your own website. The SC Database features over 100,000 products from your customers to select from. All new products, product updates and discontinued lines are automatically managed by Sourcing city for your website.
Sourcing City Apps
Sourcing City launched the world’s first promotional merchandise Apps in 2011. Anyone in the industry can download the iPhone, Android or Blackberry App to view Sourcing City News in real-time. Sourcing City customers can also use the App for sourcing promotional merchandise on the move.
Sourcing Wizard creates your own bespoke iPad App with your own logo, content and bespoke branding. Your App will contain your own company corporate presentation and services, plus full search function of Sourcing City database with end user pricing & ideas list creation.
Sourcing Planet was launched in January 2008 & was the UK’s first ‘Product Database Driven Sales Lead Generator’. Sourcing Planet generates live promotional merchandise sales leads from end user corporate companies, which are in turn sold, & directly distributed to our trade distributor customers. Sourcing Planet is powered by the Sourcing City Product Database.
Promotional Directory is a lead generation service for promotional merchandise distributors. The highly optimised website enables corporate end user companies to find suppliers (distributors) within specific product groups. End users can then send sales lead enquiries directly to the distributors they select. Promotional Directory is powered by the Sourcing City Product Database.
Dynamic Mailing | e-shot service
Dynamic Mailing is the UK’s market leader in trade e-shot services. Dynamic mailing offers access to the UK’s highest quality, & fully qualified, ‘Trade Promotional Merchandise Buyer’ database. The Dynamic Mailing E-Shot service enables suppliers to inform key industry trade buyers about their latest products & offers. Our database contains over 3500+ quality & qualified trade promotional merchandise buyer e-mail contacts, in around 2000 distributor companies.
Sourcing City Marketplace
Sourcing City Marketplace was launched in 2011 and is a unique networking event for large promotional merchandise distributor companies. Each September VIP’s and Movers & Shakers are invited from distributors companies who turnover in excess of £500k, to meet key suppliers in the industry. The concept is to have ‘structure business conversations’ by appointment. Sourcing City Marketplace is not a product show, and is a strictly ‘by invitation only’ event during September.
Sourcing City LIVE!
Sourcing City LIVE! is a ‘Trade Product Exhibition’ for recognised professional promotional merchandise distributors. The inaugural event took place in January 2013, and is strictly ‘by invitation only’ and involves ‘appointment options’ for VIP’s of professional merchandise distributor companies. To qualify for an invitation, each distributor company must demonstrate a dedicated and professional approach to the sale of promotional merchandise, and our criteria is clear and strict. Companies considering selling promotional merchandise as a minor add-on to their existing core business would not be invited.
Sourcing City Seminars
Each of our ‘Industry Seminars for Business Leaders’ feature speakers who are renowned experts in their subject, who regularly speak to the highest tier of business leaders across UK blue chip organisations. Our seminars are designed to provide additional knowledge and skills to distributor and supplier business leaders to grow their business.
Promotional Office Software
New Cloud-Based Business Management Software from Sourcing City. CRM, Traffic Light Progress Chasing, Quotations, Order Management, Stock Management, Invoicing, Comprehensive and Flexible Sales Management, Business Performance & Profit Reporting, SAGE/ Quick Books accounting link...... and much more.
Dynamic Office Lite
Dynamic Office Lite is a business management system integrated within Sourcing City. Sourcing City enables you to create: Ideas Lists & Quotations, which Dynamic Office Lite converts into Purchase Orders, Customer Acknowledgements & Invoices. You can use all, or any of these functions independently, and all of your documents can be created with your own logo & colours.
Dynamic Office Lite also provides an online document filing system, within the ‘customer area’ of Sourcing City. Dynamic Office Lite enables you to swiftly create new documents & even provides an online progress chasing system to manage your quotations & orders. The system also contains a service whereby you can create your own marketing e-shots for your customers.
Sourcing City News
Sourcing City News is the industry's market leading online news service. Our news bulletins keep the trade fully up to date with industry news stories, personnel changes, current special offers & trade promotions.
Sourcing City Stats
Sourcing City Stats provide industry statistics, market analysis & product trends to the promotional merchandise marketplace & our industry trade associations.
The Purple Club
The Purple Club is open to any professional distributor company, or recognised industry supplier, whether you use the other services of Sourcing City or not. The Purple Club offers various benefits on the numerous services from Sourcing City. Also, all Purple Club Members exclusively profit from the additional benefits offered by ASI and PSI within the PromoAlliance. An on-going programme of new member benefits and initiatives will continually be developed to directly create opportunities for your business.
To see the current Purple Club benefits please click here
PromoAlliance is an international alliance for the promotional products industry founded in 2012 by ASI, PSI and Sourcing City. The core purposes of PromoAlliance are to work together on a global level to; Introduce best practices, Develop market concepts, Connect with industry peers and to Foster education.
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 27,000 distributors and suppliers throughout North America.
The Promotional Product Service Institute (PSI) is Europe's largest business network for the promotional products industry. More than 6.000 companies are current members of PSI which was established in 1960. PSI hosts the biggest international show for promotional items in Düsseldorf, Germany, which is also the home of their HQ.
Sourcing City is the market leader in the provision of specialist online digital & mobile trade services and networking trade events to the promotional merchandise industry. Founded in November 2002, Sourcing City has continually created and launched unique online and mobile services and trade events which had never been seen before in the UK promotional merchandise industry. The company now has a portfolio of market-leading and established brands to support distributors and to promote supplier products.